The Good Advice Podcast: Do Business Better with Blake Binns

#68 - Zach Messler, Helping You Uncover Your Killer Message

The world's greatest ideas will never happen because of one reason -- miscommunication. So many businesses are lost when it comes to how they talk about their product and more importantly, how they convince people to trust in their solutions. But what if you could talk about what you offer in a compelling way? What if you could uncover your killer message that leads to more money and more impact? Zach Messler joins us to talk brand, messaging, and how to know what to say and how to say it so you can make a bigger impact on the world... and your wallet. 

Connect with Zach on LinkedIn or via his website, zachmessler.com. 

#67 - The Pain of Change

Do you embrace the Pain of Change? Any meaningful step forward in our lives (and our businesses) involves the pain of change. Sometimes you need to pay for outside help to resolve dysfunction. Sometimes you need to fire a toxic employee. Sometimes the job that doesn't fulfill you isn't worth the unhappiness it creates, and it's time for you to quit. The people who are successful long term understand this simple truth Tony Robbins, that you'll never experience greater success and influence until "the pain of staying the same becomes greater than the pain of change."

#66 - Tamica Sears, the Corporate Fixer

Tamica Sears joins to talk all things leadership, management, and culture. Tamica is the "Corporate Fixer" -- she coaches leaders to challenge the status quo and work towards a new normal for corporate America that is inclusive and diverse. With an ICF accreditation, Tamica has a long-proven career of transforming organizations with record-breaking results. Want to build high performing, engaged, and productive teams? Connect with Tamica on LinkedIn via #TheCorporateFixer. 

#65 - Kris Macc, EQ Consultant & Author of #NoApprovalNeeded

When engagement happens, profits are sure to follow. But what's the secret to engaged, motivated employees? Kris Macc talks EQ and how organizations can create emotionally intelligent leaders in the work place. In addition to being the author of her new book, #NoApprovalNeeded, Kris has found the answer to increased profits, lower turnover, and increased innovation by helping organizations build trust-first cultures that enable and energize teams. She is a regularly interviewed guest across a number of podcasts, radio shows, magazines, and the like on the topics of leadership, emotional intelligence, trust, vulnerability, and women. 

Connect with Kris Macc via LinkedIn or her website kmaccsolutions.com. 

#64 - Erin Sanchez, Marketing & Branding Strategist

What's the secret to building a brand on just one word? Erin Sanchez talks about the pure magic of brand and the practicals of getting published and booking speaking gigs. She's also the creator of the Just Say The Word Podcast, a must listen for any entrepreneur.

Learn more:

http://www.candidlyerin.com

http://justsaythewordpodcast.com

www.linkedin.com/in/erinrsanchez

Instagram @candidlyerin

#63 - The Difference Between Momentum & Dysfunction

Are you waiting for your business to get more momentum? Hoping for more customers, better employees, and better results? Maybe you aren't waiting on Momentum -- you're trapped in Dysfunction. 

#62 - Victoria Levitan, Video Marketing Strategist

Video content is quickly becoming one of the most impactful forms of content that can grow a business. What's the secret to meaningful, engaging video? Victoria Levitan tells the story of how she took the steps to discover this for her own business and then developed a niche out of helping other entrepreneurs, business owners, and creatives go to market with their own content. As a video marketing strategist, Victoria is an expert in creating engaging video content that builds your following and gets the results your business needs. 

Read more at https://victorialevitan.com/ or connect with Victoria on Instagram @victorianlevitan. 

Show Notes:

03:08 - Using YouTube to Build Your Brand

15:46 - Know, Like, Trust - The Three Secrets to Results-Driven Video

27:51 - How Your Followers and Your Brand Thrive Off Authenticity

38:32 - Getting Customer #1

#61 - Giving Real, Honest Value

What's the secret to getting customers to buy? Is it the perfect copy? That urgent offer? An undeniable deal? When every other salesperson relies on tricks and gimmicks to convert the unsuspecting buyer, there's one advantage you can embrace: build a business that gives real, honest value. It will set you apart and will create a business that lasts. 

#60 - Clark Finnical, Career Expert and Two-Time Author

What would you do if your job was eliminated tomorrow? Would you have an answer? Clark Finnical is a career expert whose job wasn't eliminated just once -- but four times. Despite this, Clark has developed a prolific career that has kept him highly sought out for his expertise and results-driven approach. He's a Career Expert and has walked in the shoes of the job seeker, often being called "The Job Seeker's Advocate". He's also a Two-Time Author -- "Job Hunting Secrets (from someone who's been there)" and "LinkedIn Strategies to Take Your Career to the Next Level" both available via Amazon. If you are looking to elevate your career and find that perfect job, this episode is a must listen. 

Connect with Clark on LinkedIn or read more at www.thewiseramerican.com. 

Show Notes:

04:16 - Becoming the Job Seeker's Advocate

14:02 - Toxic Cultures and Why Change Initiatives Fail

21:00 - Hiring Secrets To Make You Stand Out

#59 - Candor and My Biggest Leadership Regret

Every company has "that one person" who's hard to manage. More importantly, every company at some point will struggle with the challenge of accountability. But what if the answer isn't some kind of performance plan? What if the answer isn't extensive training? The best solution (and the fastest solution) may be in something you've never considered -- a simple conversation.