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Are you ready to grow your business? Join our show as we talk about every tool you need for real meaningful business growth. From digital marketing to sales to leadership, we talk strategy that is actionable and practical for both small business owners and seasoned entrepreneurs. If you’ve been looking for simple steps to get more customers and run a better business -- tune in to our weekly show. There’s no fluff here -- just Good Advice.
Episodes
Monday Feb 03, 2020
Monday Feb 03, 2020
Be a channel. Be a voice. Build a personal brand that you can be proud of.
String Nguyen joins the show to talk all things personal branding and how in a small span of just 14 months, how she grew from 0 to 30,000 followers. She is a video marketing genius and has unlocked the secret to being more visible, more authentic, and more yourself.
Want to build trust online? Go to www.thetrustedvoice.co/stringsecret.
Thursday Jan 30, 2020
Thursday Jan 30, 2020
What good is social media for your business if it doesn't make you money? In 2016, Starbucks had a problem. A big problem. With Facebook exploding, Starbucks spent millions of dollars in developing their followers for their business -- 40,000,000 at the time. How many of those followers would go on to actually see Starbucks content? Due to Facebook's algorithm, Joe Pullizi of content marketing fame calls it less than 1%. Starbucks thought it had acquired a tribe 40,000,000 strong. Really, it's true audience was a fraction of it. Simply put, build your tribe on your own terms so you can protect your reach and make social media worth it for your business. Otherwise, who controls the access to your customers, really? It may be someone today who won't give you access tomorrow.
Tuesday Jan 28, 2020
Tuesday Jan 28, 2020
Chad Bourquin -- one half of the country duo, Big Time Grain Company -- travels all over performing live with his brother and partner Bret Bourquin. BTGC has performed for groups as large as 800,00. In addition, the two brothers have created the Dream Big Series inspiring all ages to discover their inner rockstar and pursue their dreams. They do this through keynote concerts, video interviews and podcasts.
Follow Chad's journey on LinkedIn via: https://www.linkedin.com/in/chadbourquin/
Friday Jan 24, 2020
Friday Jan 24, 2020
Dave Heimbuch has had a life defined by turning great ideas into successful products. In his latest journey, Dave shares about Hidrent -- a service that helps firefighters find extra work as handymen. From idea to app in just six month's time, Dave's story demonstrates the crucial factors needed for any startup's success.
Check out the Hidrent app on the iOS or Android store, and be sure to follow David on LinkedIn at https://www.linkedin.com/in/david-heimbuch-6961671/.
Tuesday Jan 21, 2020
Tuesday Jan 21, 2020
The two worst words a business owner can say is, "We're different." Are you really different? Or are you just like everyone else? Why should a customer buy from you? And what makes you a better option than your competitors?
Read more at: https://www.linkedin.com/pulse/stop-calling-yourself-different-blake-binns/
Friday Jan 17, 2020
Friday Jan 17, 2020
Sales is a tough gig. How do you convince someone that what you have to offer is exactly what they need? How do you build a business that is sustainable longterm, with enough customers to fuel the impact you want to make?
There's five things you NEVER want to do.
Meanwhile, there's one thing that if you do it well, it will transform people into being raving fans of whatever it is you have to offer.
Read more at: https://www.linkedin.com/pulse/salespeople-can-we-do-better-heres-5-absolute-worst-sales-blake-binns/
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
Erin Sanchez returns to talk about content marketing and the magic behind turning one piece of solid value into 30 days of content. She challenges business owners to think beyond motivational quotes and inspirational stories but to really create content that not only engages, but also converts to paying customers. Erin is incredible and we had a great time poking fun at some of the most obnoxious habits on social media.
Be sure to follow Erin on her LinkedIn at https://www.linkedin.com/in/erinrsanchez/, and if you'd like to master your content and develop an actionable plan for getting more customers, make sure to join Erin's program on how to Stand Out, at bit.ly/StandOutBookOut.
Thursday Jan 09, 2020
Thursday Jan 09, 2020
No one will buy what you have if they don't know what you do. Jim Collins in Good to Great talks about the need for a company to be obsessed with their Hedgehog -- meaning for all the things you can offer, and all the things you are qualified for, what is the ONE thing that your customers will know you by? This episode is a great starting point for any business owner wanting more sales and more customers for their business.
Wednesday Jan 08, 2020
Wednesday Jan 08, 2020
The amazing Gretchen Fierle returns to interview Blake Binns on his story for how Good Advice came to be. Blake talks about the mentors in his life, his time as a teacher in inner-city Houston, and the most surprising statistics around leadership and business success.
Monday Dec 30, 2019
Monday Dec 30, 2019
Gretchen Fierle joins the show to talk about her passion for creating the next wave of leaders. Gretchen is INCREDIBLE, and as a retired C-suite exec, she has made it her mission to pay it forward with her unique perspective on why leaders can't get to great without understanding the responsibility that comes with leadership. Gretchen is a highly sought out speaker, communicator, and connector, and leads a multitude of workshops through her 28HoursForMe seminar as well as through her workbooks, Fish Rot From the Head Down.
Check out more at GretchenFierle.com.