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Are you ready to grow your business? Join our show as we talk about every tool you need for real meaningful business growth. From digital marketing to sales to leadership, we talk strategy that is actionable and practical for both small business owners and seasoned entrepreneurs. If you’ve been looking for simple steps to get more customers and run a better business -- tune in to our weekly show. There’s no fluff here -- just Good Advice.
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Thursday Jan 30, 2020
Thursday Jan 30, 2020
What good is social media for your business if it doesn't make you money? In 2016, Starbucks had a problem. A big problem. With Facebook exploding, Starbucks spent millions of dollars in developing their followers for their business -- 40,000,000 at the time. How many of those followers would go on to actually see Starbucks content? Due to Facebook's algorithm, Joe Pullizi of content marketing fame calls it less than 1%. Starbucks thought it had acquired a tribe 40,000,000 strong. Really, it's true audience was a fraction of it. Simply put, build your tribe on your own terms so you can protect your reach and make social media worth it for your business. Otherwise, who controls the access to your customers, really? It may be someone today who won't give you access tomorrow.
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